GRAND ISLAND — Chief Industries Inc. has announced Beth Frerichs as the director of marketing and communications. She will oversee marketing, corporate communications, branding and loyalty programs for all subsidiaries and divisions of Chief.

Frerichs joined Chief in 2015 to lead the marketing initiatives for Chief Construction, Chief Development and Heartland Electric. Prior to that, she was a program manager for a marketing firm in Kearney.

Frerichs earned a Bachelor’s Degree in Business Administration with an emphasis in Marketing from the University of Nebraska-Lincoln in 2004 and in 2010 received her Master of Science Degree in Organizational Leader Development from Capella University.

Frerichs is a current board member for Goodwill Industries of Greater Nebraska Inc., a Grand Island Area Chamber Connector, a member of the Grand Island Public Relations, and a member of the Grand Island Chamber Young Professionals.

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