Boutique among the books

Amanda Corcoran, apparel and accessories buyer for the Nebraska Book Co., sets up a pop-up shop in the Antelope Bookstore in the Nebraskan Student Union at the University of Nebraska at Kearney.

KEARNEY — University of Nebraska at Kearney students can stop for serious style at the Antelope Bookstore.

A pop-up shop, Stop for Serious Style, opened Friday in the bookstore located in the Nebraskan Student Union.

“Over the last couple of years, boutiques and shops have become really big, and we’ve also seen a lot of major retailers do this,” said Amanda Corcoran, apparel and accessories buyer for the Nebraska Book Co.

“Anyone from Nordstrom to Macy’s to Target partner with other companies and do a store within a store. We kind of stole the concept from them because nobody has brought it to the bookstore before.”

The temporary shop features women’s fashion, including dresses, tops, shorts and skirts and accessories.

“You can put a lot of different outfits together with a couple of different pieces,” Corcoran said.

The pop-up shop features on-trend items such as maxi dresses, cross-body bags and scarves.

“We want to keep the students on campus as much as possible, so we thought we should bring in these decently priced items that are fashion-forward that they can wear to class or out to a party,” Corcoran said.

The pieces also will appeal to college students because of the price, Corcoran added. The most expensive item for sale is $45. All accessories are $14 or less.

“They’re not breaking the bank to buy a dress for their formal or graduation or something like that,” she said.

Out of the 250 bookstores operated by the Nebraska Book Co., the shops will pop up in six bookstores.

UNK is the only bookstore in Nebraska that will feature a pop-up shop.

“We’re really excited about it, and we think UNK is a great market to test it because I don’t think these students get the opportunity to get items like this,” Corcoran said.

The shop opened Friday, and will be open through the end of May.

“If it goes well, we’ll continue to test the shops in other markets, and if it does well at UNK we’ll bring it back in the fall,” Corcoran said.

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